Media Search Analyst - English (United States)

TELUS Digital AI Community

Our global AI Community is a vibrant network of more than one million contributors from diverse backgrounds who help customers collect, enhance, train, translate, and localize content to build better AI models. Become part of our growing community and contribute to the development of innovative AI technologies used by some of the world's largest brands.

Every day, billions of people search for music, shows, and apps across global platforms. They type a query expecting to find exactly what they're looking for. But those search results only make sense if AI understands not just the words people search for, but the cultural meaning behind them. Your deep knowledge of how people in your market actually consume media — which shows matter to which communities, how music preferences shift across regions, what streaming platforms mean to your culture — is the bridge between what people search for and what algorithms learn to recommend. That cultural translation is irreplaceable.

A Day in the Life of a Media Search Analyst

In this role, you will evaluate how well media search results align with real user intent across multiple search modalities. Your analytical judgment determines whether AI systems understand not just what people search for, but why they search, and whether the results truly serve their cultural and entertainment context.

• Parse complex media intent queries across streaming platforms, music catalogs, and application ecosystems understanding that the same search term carries different meaning across regions and age groups
• Validate multilingual asset metadata and cross-attribute search parameters (release dates, artist affiliations, regional availability, cultural context)
• Evaluate search result relevance against detailed evaluation frameworks that account for local market nuance, regional preferences, and cultural interpretation
• Apply structured reasoning to edge cases where metadata conflicts or cultural context shifts meaning
• Provide detailed assessment feedback that trains media search algorithms to better reflect local culture and user intent

Why this matters: When media search algorithms understand local culture, discovery becomes accurate and meaningful. Listeners find the right music, viewers discover relevant shows, and cultural expression is reflected authentically in digital systems. 

Why join the project:

• Complete autonomy: Structure your contributions around your existing professional or academic schedule without predetermined hours or shift requirements
• Fully remote environment: Work from anywhere with stable internet, using only standard equipment
• Structured guidelines and resources: Access to detailed evaluation frameworks, media reference materials, and practical examples from day one
• Dedicated support: Direct access to response channels for evaluation clarifications, technical issues, or administrative needs
• Your cultural expertise is the qualification: Deep immersion in your local media landscape is the expertise this role depends on.

How to qualify

Requirements:

• An active Apple ID/account and having an Apple device (iPhone, iPad, Mac, or MacBook)
• Professional fluency in English a (native or near-native proficiency required)
• Residency in the United States for the last year consecutively
• Deep familiarity with local entertainment, music, streaming, and digital media culture
• Structured analytical thinking and comfort with complex multi-attribute evaluation frameworks
• Flexibility to work on varied task types
• Bachelor's degree in a technical, analytical, or humanities discipline (preferred)
• Experience in data analysis, project management, media localization, content curation, or cultural research (strongly valued)
• Reliable computer with stable broadband internet connection

Qualification path

• Complete your contributor profile and submit a brief background overview
• Verify your identity through our secure identity verification process
• Review the open-book study guide and evaluation framework (provided in your welcome materials)
• Complete an open-book qualification assessment at your own pace within the time given
• Receive your project assignment and access credentials

Service Rates

Compensation is based on tasks completed and project availability. Estimated earnings may vary depending on task volume and program requirements including, quality, and productivity, in accordance with the program's quality standards and guidelines.

Independent Contractor Relationship

This opportunity is offered on an independent contractor basis. Contributors have the flexibility to choose when and how much they work, subject to project availability and quality requirements. This opportunity is not and should not be construed as creating an employment relationship with TELUS Digital.

Frequently asked questions

What is the role about?

This freelance project is to help improve media apps. You will be evaluating different task types across media domains related to Siri Music, Video, App Store, Books, Podcast and HomePod.

Who can apply?

The skill set for this job is not highly technical. You need to be an active user of Apple products and have an email address associated with Apple ID. You must be living in the country specified in the role for a minimum of 1 year with full professional proficiency in the respective language as well as in English to join the project.

What tools/software is needed?

The candidates are required to have an Apple ID email address and an Apple device with high speed internet connection.

What is the qualification process?

All candidates are required to complete and pass an online qualification exam. Guidelines will be provided.

What language will I be working in primarily?

All tasks will be required to be completed in the specified language of the role you are hired for.

What is the volume of work?

This freelance project provides flexible hours which promotes work-life balance that fits around your family and home life. As this is a freelance role, please be aware that from time to time, there may be a shortage of tasks available due to the nature of work.

How much and how often will I be paid?

Each task will have its own specific pay rate which will be directly linked to the task complexity. The specific rate for each task together with additional information about the individual task will be provided to you within a tool, when tasks become available to you.

What benefits am I entitled to?

As a member of our global AI Community, you will enjoy remote work and location independence while earning extra income. You’ll have full control over your working hours and better work-life balance.

How are payments processed for data collection projects?

Depending on the regional regulations, your payment will be processed via PayPal, Hyperwallet or direct bank transfer, based on your preference.