Senior Executives: Paid Feedback on a Technology Website

What We're Researching

We're running a paid study on how technology decision-makers perceive vendor websites. We want to understand what information resonates most when evaluating new software or technology solutions for an organization. Your insights will help us refine our messaging and ensure we communicate value clearly to executive leadership.

How It Works

During this remote session, you will review a newly designed technology website. We will ask you to navigate through key pages and share your initial impressions out loud. You will react to the messaging, value propositions, and overall layout of the site. Finally, we will discuss how this presentation compares to other solutions you have evaluated recently.

Who This Is For

We are looking for senior executives and leadership professionals who are actively involved in evaluating or purchasing technology solutions. We welcome Chief Technology Officers, IT Directors, VPs of Engineering, and similar decision-makers. You should be comfortable discussing your organizational needs and how you assess potential tech vendors.

Responsibilities

• Navigate a prototype or live version of a new technology website
• Share your candid reactions to the messaging and value propositions
• Walk us through how you typically evaluate tech vendors for your organization
• Provide feedback on the clarity and relevance of the site content

Requirements

• Currently employed in a senior executive or leadership role
• Direct involvement in evaluating or purchasing technology solutions
• Comfortable providing live feedback on digital products and websites